Fast Food Franchise Coursework Example | Topics and Well Written Essays - 500 words

Fast Food Franchise - Coursework Example Both Pizza Hut and Arby’s usually have gift cards offered to loyal customers of the franchise. Arby’s gift is normally a packet of freshly sliced meat (â€Å"Arby’s†). Pizza Hut offers gifts to its customers but unlike Arby’s; it has a variety of gifts that the client chooses. Some of the most common gifts from Pizza Hut to its loyal clients include e-gifts and traditional gifts that normally comprise of pizza, pasta, wings and much more (â€Å"Pizza Hut†). The two companies also have various promotional methods. This is normally in a move to create more awareness of their products to the people in a bid to attract more clients. Apart from television, Arby’s promotional method comprises of use of mascots while Pizza Hut normally relies on offering gifts. The layouts could be an advantage or hindrance to productivity. Gifts cards are the most used forms of luring clients into becoming loyal to the company. This is because once one receives a gift card; he or she becomes a loyal client. Continuous purchasing of food from the company by using the gift card normally results to one getting points, which are usually redeemed for a free meal. Gift cards can also result to a drop in productivity. This is because, once many people have gift cards, the company would start giving out more free food in the form of gifts. Promotional methods used by these companies can be advantageous yet at the same time can be a hindrance to the company’s productivity. The use of television advertisement is a better promotion method. This is because it normally reaches many people at a rather short period. The methods can also be a hindrance to productivity. This is because not many people watch television and this might result to low response from the television promotions hence resulting to decline in a firm’s productivity. The use of mascots as a promotional method is normally beneficial to a company. One reason why mascots enhance productivity in a company is that